Privacy Policy
Last Updated: August 11, 2026
Alabaster + Ash Wellness & Apothecary LLC ("Alabaster + Ash," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us.
This Privacy Policy explains how we collect, use, disclose, and protect information when you visit alabasterash.com, submit a form, schedule a consultation or appointment, purchase products or services, participate in programs or events, communicate with us, or opt in to receive text messages from Alabaster + Ash.
By using our website or providing information to us, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
We may collect personal information that you voluntarily provide to us, including:
Name
Email address
Mobile phone number
Mailing or billing address
Appointment and consultation information
Communication preferences
Information submitted through website forms, questionnaires, emails, or messages
Purchase and transaction information
Wellness-related information you voluntarily provide
Because some Alabaster + Ash services may relate to grief, trauma, emotional wellness, somatic practices, spiritual growth, and other personal experiences, information you choose to provide may be sensitive or personal in nature.
We encourage you to provide only the information reasonably necessary for us to respond to your inquiry or provide the requested service.
2. Automatically Collected Information
When you use our website, certain technical information may be collected automatically by us or by service providers that help us operate the website.
This information may include:
IP address
Browser type
Device type
Operating system
Pages visited
Referring website
Date and time of visits
Website interactions
Approximate geographic location derived from your IP address
Cookie and similar technology information
We may use this information to operate, secure, analyze, and improve our website and services.
3. How We Use Your Information
We may use personal information to:
Respond to inquiries
Schedule and manage consultations and appointments
Provide requested products or services
Process purchases and payments
Send appointment confirmations and reminders
Provide scheduling or service updates
Communicate about your account or relationship with Alabaster + Ash
Send transactional text messages when you have consented to receive them
Send marketing or promotional text messages when you have separately consented to receive them
Send email communications
Provide customer support
Improve our website, services, programs, and products
Maintain business and transaction records
Protect against fraud, abuse, or security threats
Comply with legal obligations
Establish, exercise, or defend legal rights
4. SMS and Text Messaging
Alabaster + Ash may offer SMS and text messaging programs for transactional and promotional communications.
Providing your telephone number alone does not automatically authorize Alabaster + Ash to send you promotional text messages.
Where SMS communications are offered, consent is collected through an affirmative opt-in method.
Transactional Text Messages
If you opt in to receive transactional or non-promotional text messages, Alabaster + Ash may send messages concerning:
Appointment confirmations
Appointment reminders
Scheduling updates
Rescheduling or cancellation notices
Service-related communications
Customer service communications
Account-related notifications
Follow-up communications related to your inquiry, appointment, purchase, or service
Marketing and Promotional Text Messages
If you separately opt in to receive marketing or promotional text messages, Alabaster + Ash may send messages concerning:
Promotions
Special offers
Events
New services
New products
Wellness-related announcements
Educational content
Other promotional communications
Consent to receive marketing text messages is voluntary and is not a condition of purchasing any product or service.
Message frequency may vary. Message and data rates may apply.
You may opt out of SMS communications at any time by replying STOP to any message you receive from us.
For assistance, reply HELP or contact Alabaster + Ash using the contact information provided below.
After you opt out, you may receive a final confirmation message acknowledging your request.
5. No Sharing of SMS Consent or Mobile Information
Alabaster + Ash Wellness & Apothecary LLC does not sell, rent, share, or otherwise disclose your mobile phone number, SMS opt-in information, or SMS consent to third parties or affiliates for their own marketing or promotional purposes.
Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes.
We may disclose mobile information to service providers that help us operate our communications systems, such as telecommunications providers, SMS platforms, customer relationship management systems, and other technology vendors.
Such service providers may access mobile information only as reasonably necessary to provide services on our behalf and are not authorized by us to use your mobile information for their own marketing or promotional purposes.
6. SMS Consent
SMS consent is voluntary.
Transactional SMS consent and promotional SMS consent may be collected separately.
Consent to receive promotional text messages is not required as a condition of purchasing goods or services.
You may revoke SMS consent at any time by replying STOP to a text message from Alabaster + Ash.
If you later wish to receive text messages again, you may opt in again through an available Alabaster + Ash consent process.
7. Email Communications
If you provide your email address, we may use it to send communications regarding:
Appointments
Purchases
Services
Inquiries
Administrative matters
Customer support
Other communications related to your relationship with Alabaster + Ash
If you consent to receive promotional emails, you may unsubscribe using the unsubscribe link contained in the email.
8. Payment Information
Payments may be processed through third-party payment processors.
Depending on the payment system used, Alabaster + Ash may receive information such as:
Transaction amount
Transaction date
Billing information
Order details
Limited payment method information
Complete credit or debit card information may be collected and processed directly by the applicable payment processor rather than stored by Alabaster + Ash.
9. Cookies and Similar Technologies
Our website may use cookies, pixels, analytics technologies, and similar tools to:
Operate the website
Remember preferences
Analyze website traffic
Understand how visitors interact with the website
Improve website performance
Measure marketing effectiveness
Maintain security
You may be able to limit or disable certain cookies through your browser or device settings.
Disabling certain cookies may affect website functionality.
10. How We Share Information
We may disclose information to third-party service providers that assist us with business operations, including providers of:
Website hosting
Customer relationship management
Appointment scheduling
Payment processing
Email delivery
SMS delivery
Data storage
Website analytics
Information technology
Business administration
We may also disclose information:
When you direct or authorize us to do so
When required by law
In response to a valid subpoena, court order, or governmental request
When reasonably necessary to prevent fraud, abuse, or harm
When necessary to protect our legal rights, property, customers, employees, or others
To attorneys, accountants, insurers, or other professional advisors
In connection with a merger, sale, acquisition, financing, restructuring, or transfer of business assets
For clarity, this section does not permit Alabaster + Ash to share your mobile phone number or SMS consent with third parties or affiliates for their own marketing or promotional purposes.
11. Sensitive Wellness Information
Because our services may involve personal topics such as grief, trauma, emotional wellness, spiritual practices, and somatic experiences, you may voluntarily provide sensitive information.
We use such information only as reasonably necessary to respond to your inquiry, provide requested services, administer our business, or comply with applicable law.
General website forms, ordinary email, SMS communications, and social media communications should not be assumed to constitute secure medical communication channels.
Please avoid submitting highly sensitive information through general electronic communication methods unless specifically requested.
12. Security
We use reasonable administrative, technical, and organizational safeguards intended to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.
However, no website, electronic transmission, SMS system, email system, or electronic storage system can be guaranteed to be completely secure.
You provide information electronically at your own risk.
13. Data Retention
We may retain personal information for as long as reasonably necessary to:
Provide requested services
Maintain business records
Complete transactions
Meet tax, accounting, insurance, regulatory, or legal obligations
Resolve disputes
Enforce agreements
Protect our legal rights
Retention periods may vary depending on the type of information and the purpose for which it was collected.
14. Your Privacy Choices
Depending on applicable law, you may have rights concerning your personal information, including the right to request:
Access to certain personal information
Correction of inaccurate information
Deletion of certain information
Information about how your personal information is used
Withdrawal of consent for certain communications
We may need to verify your identity before processing certain privacy requests.
To opt out of SMS messages, reply STOP.
To request assistance with SMS messages, reply HELP.
To unsubscribe from promotional email, use the unsubscribe link included in the applicable email.
15. Children's Privacy
Our website is intended for a general adult audience.
We do not knowingly collect personal information online directly from children under 13 without appropriate parental or legal guardian authorization.
Our marketing SMS program is intended only for individuals who are 18 years of age or older.
16. Third-Party Websites and Services
Our website may contain links to third-party websites, platforms, scheduling systems, payment processors, social media services, or other resources.
We do not control and are not responsible for the independent privacy, security, content, or practices of those third parties.
Your use of third-party services is governed by their respective privacy policies and terms.No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
17. Social Media
If you communicate with Alabaster + Ash through Facebook, Instagram, or another social media platform, that platform may independently collect and process information about you.
Information posted publicly through social media may be visible to others.
Please use discretion when discussing sensitive wellness or personal information through public comments, direct messages, or other social media communications.
18. Changes to This Privacy Policy
We may update this Privacy Policy periodically.
When changes are made, we will revise the "Last Updated" date at the top of this page.
Material changes may also be communicated through additional methods when appropriate or required by law.
19. Contact Us
For questions about this Privacy Policy, SMS communications, or your personal information, contact:
Alabaster + Ash Wellness & Apothecary LLC
125 West Main Street
Durant, OK 74701
Email: [email protected]
Phone: 580-634-2252
Website: alabasterash.com
© 2026 Alabaster + Ash Wellness & Apothecary - All Rights Reserved.
